Is Your Business Ready for Video?
If the findings of a recent report are any indication, you should be slapping pancake makeup on your business and telling the director that you’re ready for your close-up. The survey, from the Pew...
View ArticleUsing Online Video to Market Your Business
A tidal wave of converging trends stands to change the face of commercial video forever. First, there’s technology: the prevalence of high-speed Internet access and dramatically improved streaming...
View ArticleHow to Start a Brand Romance
It was a YouTube sleeper hit: A crummy video of Cebu Pacific Airlines flight attendants dancing through the safety procedure guidelines to a Lady Gaga song. It zoomed past 1 million views in a matter...
View ArticleFive Qualities of Successful Online Videos
Your success with online video boils down to one thing–quality. But there’s a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to...
View ArticleTake Your Message to the Monitors
Online video should be a critical component of your marketing toolkit. Affordable, accessible and effective, it creates dynamic, visual vignettes that invite viewers into more community-like...
View ArticleTake Your Video Viral
In 2004, New Jersey native Gary Brolsma became an internet legend when he lip-synched the Romanian pop song “Dragostea Din Tei” into a cheap webcam, and the resulting video, “Numa Numa Dance,” went...
View ArticleVideos and Blogging Make a Great Marketing Combo
Blogs are hot. Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your...
View ArticleGrowing Trend: Online Video
Suranga Chandratillake had never started a company but got the entrepreneurial itch in 2004 when Google was preparing its IPO. “It struck me that search was far from finished,” says Chandratillake, 28,...
View ArticleMake Your Own Video Mashups for YouTube
You’ve seen the infamous Mentos-and-Coke video, the treadmill dance, and the puppy versus robot–and maybe mashups like one of Microsoft CEO Steve Ballmer acting as if he were in an iPod commercial. Now...
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